Complexity is the silent tax on growing RMNs, and it's one reason brands and agencies default to the biggest players: the data, the familiarity, the ease. For growing RMNs, their core value is their data and shopper insights, including in-store purchase behavior. The challenge is making that data easy to use and its impact easy to measure... all without making media buying more complex.

Retailers sit on powerful signals across physical and digital transactions. When applied, those signals can inform audience strategy, bidding, optimization, and the broader shopping experience. This Roundtable discussion will explore how RMNs can put that intelligence to work while keeping buying and measurement scalable, accessible, and simple.